IPC Media is a company that
is the UK’s leading consumer magazine and digital publisher.
It owns and publishes more
that 60 iconic media brands in multiple platforms, for example cross print,
online, tablets, mobiles etc.
They engage with 26 million
of the UK’S adults (nearly two thirds of women and 40% of men).
They reach over 25 million
global users every month.
They own a lot of well-known
brands like ‘NOW’ magazine, ‘Woman’s Weekly’ and ‘LOOK’.
I think this company would publish and distribute my magazine as they don't already have one that targets my audience profile. They don't have a magazine that is focused on music for teenagers. My magazine is targeted mainly at females and this company already has a good readership of women. They are also global and do online subscription which is something i want to be available for my magazine. I can also get some cross media promotions with their other magazines and it's possible that mother's buying Woman's Weekly may be encouraged to buy my magazine for their daughter.
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